Marketing a Mobile App
With over 140,000 apps available to any smart phone users, getting your apps to be noticed in any App Store can be a challenge. With that being said, how do you get the attention of the media to showcase your app? How do you get it stand out? More importantly, how do you get users to buy your app? Below you will find a Prezi Presentation that highlights six important strategies to keep in mind when marketing mobile applications. Go through the presentation below.
Assignment 1: Create your own marketing strategy
After viewing the Prezi, what are some of the marketing strategies you would like to use? Was there any strategy that wasn't available that you'd like to use to market your application? Is there a strategy that you feel you would have a hard time implementing? Why or why not? Please answer these questions in paragraph form within your Personal Notebook.
Assignment 2: your Big Idea
Now is time to collaborate with your assigned group and brainstorm your "big idea" of a mobile application. Remember, the application can be anything you want as long as it's practical and appropriate. Once you and your group have established your big idea, you are going to create a preview for your users. You can create this preview using the following: a multimedia presentation(Prezi, PowerPoint, Google Presentation, etc.), short video clip, mind maps(click here for a list of mind mapping websites) or any other creative way to get your preview across. Please remember that a preview is a "taste" of what is to be the whole meal. Don't give everything away just yet, just give us an idea of what to expect. Please make sure to have all the members of your group somewhere visible on your preview.